Cogs exists to help clients build creative in-house capabilities that deliver value for the brand. The reason we do this is because we are convinced that bringing creativity and business operations closer is the way forward in a marketing landscape that is undergoing profound change.
First of all, due to digitalization on all fronts, communication work needs to be faster, better and more flexible than the old lead agency model offers. The creative direction and ownership has to be handled in-house. Secondly, creating communication has been democratized. Today, all brands have access to the tools and the data needed to produce and publish great content. Which also means that they can compete for great talent.
But to seize the opportunities, and to be competitive as a brand and as an employer, you need to build a creative-friendly environment. And a culture where ideas can come to life and your teams thrive. Of course, that’s quite a challenge. But that’s why we’re here.
By offering our knowledge acquired through years of working in and leading creative teams and organisations, we enable you to take a stronger creative ownership and improve your business performance today. Either as a partner for developing your creative management, a creative partner in production or as a partner for finding and insourcing talent.